THE MALL IN COLUMBIA | BROOKFIELD CONTENT SPECIALIST
An ongoing visual storytelling project for Brookfield Properties, creating photography and short-form video that showcases the retail, dining, and experiences at The Mall in Columbia.
From tenant spotlights and restaurant features to seasonal fashion, gifting, and events, my work captures the property as a destination—not simply a place to shop.
200,000+ social impressions generated across my content.
Seasonal Campaigns
Created social-first video content highlighting fashion, beauty, and lifestyle tenants throughout the property. Content was designed around seasonal shopping moments, transforming individual tenant offerings into engaging stories that encouraged audiences to explore what The Mall in Columbia had to offer.
CHAPTER I// RETAIL & LIFESTYLE EXPERIENCE
RETAIL + PRODUCT STORYTELLING
Creating elevated photography and social-first video around fashion, beauty, and lifestyle offerings throughout the property. From styled product imagery and editorial details to immersive walkthroughs, each concept was designed to showcase seasonal offerings and inspire audiences to discover the brands in person.
FROM SOCIAL TO SOLD OUT
A social-first visual campaign created to build anticipation for the seasonal Cocktail Crawl.
30,000+ views
600+ shares
440+ engagements
Result: A sold-out event.
The campaign focused on capturing the full experience of the Cocktail Crawl—from sunlight filtering through the trees to hands gathering around a drink—creating an inviting visual story that allowed audiences to picture themselves spending an afternoon at The Mall in Columbia.
CHAPTER II // THE COCKTAIL CRAWL
MAXIMIZING ORGANIC REACH
A short-form video campaign showcasing the property’s casual dining and food court offerings through energetic, appetite-driven storytelling.
100,000+ views
High organic engagement and local reach
The content turned an everyday dining experience into something worth stopping for—using close-up food moments, movement, and a first-person perspective to make audiences feel like they were already there.
CHAPTER III // THE CULINARY PORTRAIT
THE SEASONS 52 CULINARY EXPERIENCE
A hospitality photography and video project capturing the full Seasons 52 dining experience—from refreshing cocktails and savory small bites to signature desserts, intimate gatherings, and the atmosphere of the restaurant itself.
The imagery was designed to tell a complete hospitality story: beautifully styled food and drink, the details of the interior design, and candid moments shared around the table. From quiet details to spontaneous laughter between loved ones, the work captures both the sophistication of the space and the warmth of dining together.
The result is a visual story that allows audiences to imagine not just what they would order, but what it would feel like to spend an evening there.
THE MAGGIANO’S DINING EXPERIENCE
A cinematic short-form video capturing the warmth and atmosphere of the Maggiano’s dining experience through movement, texture, and detailed food cinematography.
From handcrafted cocktails and savory entrées to decadent desserts, the reel brings the full-service dining experience to life and invites audiences to imagine themselves at the table.